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This Avenida Brisa Home is for Sale on the golf course between $1,075,000-$1,175,000.

Via De Las Palmas Home that sold 4/27/2012 for $713,000.

Avenida Feliz Home that sold 4/13/2012 for $690,000.

This Avenida Calma Home is in Escrow with a list price of $1.150mil

This Via Broma Home in Escrow with a list price close to $1.175mil

Since January, the Real Estate Market has made a dramatic turn and Whispering Palms in Rancho Santa Fe is an excellent “micro” example of the phenomenon going on. Speaking only regarding the detached housing market, currently two homes are in escrow and only two homes are on the market. For a neighborhood that has approximately 226 homes, we call that …a huge shortage of available homes for sale. In 2011 we had 7 homes that sold. That does not count what went on the market and did not sell. And last year the average square footage for all homes sold, on and off the golf course was $356 per square foot. This year we have had 2 homes year to date sell (but they were not on the golf course and needed some TLC) and we have two in Escrow that are great quality homes that also are not on the course. The two homes that sold created a year to date average of a sales price of $370 A square foot which is considerably higher than last year. How does this happen when so many golf course homes sold in 2011? Well the two homes this year that sold were smaller, not on the golf course, and both buyers plan to upgrade the homes which will be wonderful for our neighborhood. The two pending homes will bring down our running average of sales per square average, but both homes will close for well over $1mil in my estimation.
In conclusion, it looks like we are on track for sales this year. By end of the first half of the year we will have sold half of what sold last year in Whispering Palms. However, what is developing is a shortage of homes available for sale and the good news of that will drive up the market prices (law of supply and demand) and transition us from a buyers market to a sellers market. Since I specialize in listing, marketing and selling properties, that pleases me! Please look at my tab “Sales Gallery” to see how I market homes and position them to get the most showings through visual presentation and the highest price. It is all about first impressions!

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The most interesting part of being a realtor is getting out in the field, visiting and valuing homes that may go on the market. Often they are homes that I am being interviewed for in possibly listing the home. Extra care and attention goes into valuing a home that I may be representing. In these next 2 videos, the home has a few surprises for me!

 

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Most people don’t realize what goes in to getting a home ready for “agent caravan” and the general public. Depending on an agents attention to detail, it can take weeks to get a house cleaned out, professionally staged, photographed and video and ready for the first open house. My next listing is at 16074 Avenida Calma and we have been preparing all week for the upcoming open house to Realtors on April 1st. This home has such a sensational French Provencal influence, I decided to design the agent caravan around the theme. I am serving a traditional Provencal meal, Quiche and a French Salad. My invitation to agents read
“Enjoy lunch in Provence at Morgan Run Country Club”
 
I also am having a bit of fun with this. Each caravan I try to make interesting to drive agents to want to come to my caravan verses someone else’s. This week I am going to hold “A realtor Easter Egg Hunt” during caravan. Diane and I bought 100 plastic eggs. Some just have candy in them. But a handful have gift certificates, free movie tickets, Starbucks gift certificates in them. The key is the eggs are going to be well hidden and only EACH AGENT GETS TO FIND ONE EGG.
 
Below is a video showing all the work that goes into making a house marketable for sale. I thank Diane, Myron (who is the best fixer in any aspect regarding a house), the movers he organized and photographer Brent Haywood who made it all happen. And most importantly, my client Seta, who is a dream to work for!

 

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Shannon Biszantz Email Shannon Biszantz Contact Shannon Biszantz

Shannon Biszantz

DRE CA #01787015
2651 Via de La Valle
Del Mar, CA 92014

Work: 858-755-0075
Fax: 619-417-4655

Coldwell Banker

Whispering Palms

Morgan Run

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